The annual Palladium Cares campaign in Europe focuses on four social causes: the protection of children, the reduction of inequality, the protection of our planet and support for the elderly.
For three months of every year we focus on a specific cause, carrying out numerous projects and activities in the Palladium Hotel Group hotels in Europe together with partners and the support of specialist NGOs with expertise in the regions in which we operate.
We engage our customers through the “Solidarity Euro”, offering them the opportunity to make a donation at the time of check-out. This initiative, part of the programme, enables the NGOs we collaborate with to access a new source of funding.
This campaign sees us getting directly involved in projects, aiming to support the community with our active participation. Caring by doing has become our motto, covering aspects such as volunteering by our team members, the selection of partner NGOs for each campaign, activities in different areas in our hotels, assistance projects and the collection of donations from guests on their departure from hotels.
Guest of the Month
As part of our commitment to our partner NGOs, they are offered the opportunity to select a family from their organization to enjoy an all-inclusive stay at the participating hotel. This experience is designed to provide special, personalized care, allowing the family to enjoy a few days of rest, disconnection, and leisure.
Charity Corner
Solidarity Corner: In order to give greater visibility to our partner NGOs and support their sustainability, a dedicated space is made available to them in the lobbies of our hotels. In this “Solidarity Corner”, organizations can promote and sell their products, thereby generating additional resources for their projects and bringing their work closer to guests and visitors.